Supply Chain Strategy Briefing
STREAMLINE: Why PSA Is Redefining the Future of Logistics
(June 2025)
"Consumption is not just about spending money—it’s a language that reflects how we live."
As someone who has spent over 20 years working in and around logistics, I’ve always believed that speed and efficiency defined our industry. But now, I believe we’ve reached a turning point—a moment when those rules no longer apply.
In the age of AI-driven commerce, Personal Shopping Agents (PSAs) are becoming more than a convenience—they are restructuring how we move, store, and prepare goods. This isn’t just about improving the shopping experience. It’s about reengineering the entire logistics ecosystem from the inside out.
❶ PSA Is Not Just a Shopping Assistant—It’s the New Brain of Logistics
"Show me outfit ideas for a rainy date in Gangnam this weekend."