Supply Chain Strategy Briefing
STREAMLINE: Why PSA Is Redefining the Future of Logistics
(June 2025)
"Consumption is not just about spending moneyโitโs a language that reflects how we live."
As someone who has spent over 20 years working in and around logistics, Iโve always believed that speed and efficiency defined our industry. But now, I believe weโve reached a turning pointโa moment when those rules no longer apply.
In the age of AI-driven commerce, Personal Shopping Agents (PSAs) are becoming more than a convenienceโthey are restructuring how we move, store, and prepare goods. This isnโt just about improving the shopping experience. Itโs about reengineering the entire logistics ecosystem from the inside out.
โถ PSA Is Not Just a Shopping AssistantโItโs the New Brain of Logistics
"Show me outfit ideas for a rainy date in Gangnam this weekend."