Logistics & Supply Chain Strategy Briefing
STREAMLINE: Why IKEA Chose a Downtown Mall Over a Warehouse Megastore
(May 20, 2025)
A Case Study in Omnichannel Strategy: IKEA’s New Urban Store in Gangdong, Seoul
The conventional image of IKEA—massive warehouse-style stores in suburban areas—has been disrupted. On May 17, IKEA opened its first-ever urban store in Seoul, located on the 1st and 2nd floors of the Gangdong I-Park The River Mall in the city’s eastern district.