When AutoStore’s global CEO flies into Korea, and Exotec opens a demo center in Paju, something bigger is at play.
Global warehouse automation companies aren’t just “expanding” into Korea — they are prioritizing it. The question is: why? In this issue, we unpack what’s really driving this focused attention and how it’s reshaping logistics strategies across Asia.
Logistics & Supply Chain Strategy Briefing
STREAMLINE: Why Global Automation Giants Are Betting on Korea
(2025.06.20)
❶ Point of View | Why Korea? And why now?
In June 2025, AutoStore’s CEO Mats Hovland Vikse and CCO Keith White chose Korea as the first destination in their APAC tour. The message? Korea is not just a growing market — it’s the strategic testing ground for scalable, interoperable logistics automation.
Meanwhile, Exotec, the French robotics company, officially partnered with POSCO DX and opened a state-of-the-art Skypod demo center in Paju, just outside Seoul. This marks Korea as their second Asian hub after Japan.
In both moves, one truth stands out: Korea has become the proving ground for resilient, integrated, and scalable warehouse automation systems.