Supply Chain Strategy Briefing
STREAMLINE: Toss Isn’t Selling Shopping — It’s Designing the Flow of Money
(May 30, 2025)
In 2025, South Korea’s e-commerce landscape remains largely dominated by Coupang and Naver.
Yet quietly, and without any flashy ads or next-day delivery, Toss Commerce has emerged as a third force—one that isn’t rewriting the rules of e-commerce, but rather redefining the infrastructure beneath it.
Because Toss isn’t simply selling products.
It’s architecting financial flows.
And that subtle shift could reshape how commerce and capital move in the digital age.