Baemin is shifting from speed to strategy.
By integrating grocery delivery into its dominant food platform, Baemin is building a loyalty-driven commerce ecosystem. This playbook unpacks how membership, private brands, and rider networks are reshaping its competitive position in Korea’s grocery war.
❶ Point of View | What’s Changing?
From a fast delivery app to a strategic commerce platform.
Baemin’s latest moves—including the launch of the “Fry-Day” pop-up and the introduction of the Baemin Club membership—reveal a transition from speed-focused grocery delivery to a deeper focus on lock-in, quality, and profitability.
❷ Inside the Move | Key Strategies in Play
📍 Timeline of Strategic Milestones
| Year | Milestone |
|---|---|
| 2018 | Launched Baemin Market |
| 2019 | Rebranded as B Mart |
| 2022 | Introduced first PB brand “Baemin Easy” |
| 2023 | Launched premium PB “Baegnature” |
| 2024 | Hosted Fry-Day Pop-Up & launched Baemin Club |