🔎 Why You Should Read This
Baemin is shifting from speed to strategy.
By integrating grocery delivery into its dominant food platform, Baemin is building a loyalty-driven commerce ecosystem. This playbook unpacks how membership, private brands, and rider networks are reshaping its competitive position in Korea’s grocery war.
❶ Point of View | What’s Changing?
From a fast delivery app to a strategic commerce platform.
Baemin’s latest moves—including the launch of the “Fry-Day” pop-up and the introduction of the Baemin Club membership—reveal a transition from speed-focused grocery delivery to a deeper focus on lock-in, quality, and profitability.