In 2025, Korea's leading vertical commerce platforms—Kurly, Oasis, Today’s House, and Daangn Market—all announced they had turned a profit. But the key question remains: “What truly made these companies profitable?” This STREAMLINE explores how each player navigated the path to profitability, revealing starkly different strategies beneath the surface.
❶ Point of View | Same Profit, Different Playbooks
Both Kurly and Oasis began with the same model—early morning delivery of groceries—but reached profitability through very different structures.
Kurly posted its first-ever operating profit in Q1 2025: ₩580.7B in revenue and ₩1.76B in profit. The driver? Category expansion (especially in beauty), fulfillment internalization (FBK), and an aggressive 3P (third-party seller) rollout. Kurly now emphasizes scale, brand, and premium service.
Oasis, by contrast, grew leaner. With its proprietary logistics system ‘Oasis Route’ and a vertically integrated supply chain for organic foods, it posted ₩517.1B in revenue and ₩22.9B in operating profit in 2024. Its low-waste, high-margin model was built for efficiency, not scale.
🟣 Kurly chased growth through investment and diversification.
🟢 Oasis optimized an existing structure for stable profitability.
❷ Inside the Move | How Today’s House and Danggeun Made Money
Today’s House turned its first full-year profit in 2024, reporting ₩287.9B in revenue and ₩570M in operating profit. Its margin-focused strategy centered on increasing take rate, introducing delivery fees, and expanding ad revenue through more aggressive fee structures.
Daangn Market posted ₩127.6B in revenue and ₩17.3B in operating profit in 2023, with 99.8% of revenue coming from ads. The secret? Hyperlocal targeting, neighborhood-level business profiles, and expanding verticals like job listings, real estate, and services.
🔵 Both companies didn’t grow by expanding GMV—but by restructuring how they make money within the platform.