The strategic partnership between Naver and Kurly marks a pivotal shift in South Korea’s e-commerce landscape. This alliance is not merely about product distribution—it is about integrating logistics and memberships across platforms. As competition intensifies between major players like Coupang, Oasis, Baemin, and Emart, the Naver-Kurly model offers a compelling case of differentiated growth based on synergy, not scale alone.
❶ Point of View | What Happened?
Naver and Kurly have formed a strategic alliance that integrates product, logistics, and membership infrastructures to reshape premium e-commerce.