Kurly’s First Operating Profit in 10 Years — The 4 Keys Behind Its Turnaround

Logistics & Retail Strategy Briefing
STREAMLINE: Kurly’s First Operating Profit in 10 Years — The 4 Keys Behind Its Turnaround
2025.05.16

After 10 years of accumulating losses, Kurly has finally turned a profit. In Q1 2025, Kurly posted its first-ever quarterly operating profit of KRW 1.76 billion (approx. $1.3M) on a consolidated basis.
More importantly, growth did not stall. Revenue grew 8% YoY to KRW 580.7 billion, and GMV rose 15% to KRW 844.3 billion—six times the industry’s average growth (2.6%, according to Statistics Korea).

This wasn’t a result of short-term cost-cutting or layoffs. Rather, it was a structural transformation. Based on Kurly’s press releases, IR materials, and internal interviews, STREAMLINE breaks down the four core strategies that powered this breakthrough.

1️⃣ Point of View | What’s Changed?