Revived Daiso Same-Day Delivery: Is a 5,500 Won Delivery Fee Competitive?

Daiso's same-day delivery service has been revived since March. Daiso announced the launch of its "Today Delivery" beta service in parts of Gangnam, Seocho, and Songpa districts. With this addition, Daiso now offers five delivery options including parcel delivery, store pickup, regular delivery, bulk orders, and same-day delivery.

Daiso's Today Delivery service allows customers to receive their orders within 4 hours. The service is available for orders placed between 9 AM and 5 PM, and operates on weekends and holidays as well.

To place an order, customers must first access Daiso Mall. In December 2023, Daiso integrated its two e-commerce channels, Daiso Mall and Shop Daiso, into a single Daiso Mall platform, which is accessible via both web and app.

Users select their desired products on Daiso Mall and choose the Today Delivery option. The minimum order amount is 15,000 won, and the maximum weight per order is 10kg. Products that are bulky or heavy may be delivered in multiple shipments. The Today Delivery fee is a flat rate of 5,500 won. If you're wondering whether this is too expensive in an era where free delivery has become standard, we'll address this question later in the content.

After payment, a nearby Daiso store prepares the products, which are then picked up and delivered by a delivery partner's rider. This is essentially motorcycle-based delivery. Customers receive a KakaoTalk notification when the delivery leaves the store, providing visibility.

If a customer wants to exchange or return an item, they must visit the designated store in person. Exchanges are not possible, and returns can only be processed through the return barcode provided in the app. Regular Daiso customers might think, "Daiso isn't usually strict about exchanges and returns..."

This is because Daiso manages integrated inventory between offline stores and online logistics centers for Daiso Mall sales. In other words, in-store pickup and Today Delivery services would be impossible without linking store inventory to the online Daiso Mall.

Additionally, processing returns and exchanges online, or handling exchanges in-store, could generate an unmanageable number of errors, which this policy likely aims to prevent. You can find more details about Daiso's omnichannel strategy in the Connectors content below.

Why Has the Discontinued Same-Day Delivery Service Returned?

As mentioned earlier, this is not Daiso's first attempt at same-day delivery. As introduced in the Connectors content above, Shop Daiso offered same-day delivery services to certain areas before the Daiso Mall integration. Why has this discontinued service now been revived?