Coupang changed the rules of South Korea’s e-commerce game. Its Rocket Delivery service—bringing anything to your door within hours—turned speed from a competitive advantage into an expectation. From groceries to gadgets to pet supplies, Coupang made everything faster.

Everything except fashion.

Zigzag and Ably, two leading women’s fashion platforms, didn’t follow Coupang’s playbook. Instead, they rewrote it. Centered around Dongdaemun-based wholesale sellers, they built their own supply chains and fulfillment infrastructure—enabling next-day, even same-day and dawn deliveries without national-scale logistics.

More than speed, they designed the rhythm of shopping itself for Gen Z and millennial women.

While others raced to deliver faster, these platforms asked a deeper question: “What if fast wasn’t the goal—but the baseline expectation?”

Fast delivery isn’t just logistics anymore. It’s about who understands the customer’s daily routine—and becomes part of it. And in this race, fashion platforms are ahead.


Supply Chain & Logistics Strategic Briefing
STREAMLINE: How Zigzag and Ably Conquered the One Market Coupang Couldn't – Fast Fashion Delivery Ecosystem
(July 25, 2025)


❶ Point of View | Fast Delivery Is Not a Race—It’s a System Design