Supply Chain Strategy Briefing
STREAMLINE: Why Olive Young Is Doubling Down on In-Store Beauty Experiences
(May 22, 2025)
"Did you know Olive Young now measures your skin age?"
Korea’s No.1 beauty retailer is transforming more than 100 of its stores into personal beauty consulting spaces. This isn’t just about cosmetics anymore—it’s about diagnostics, trust, and data-driven beauty. We visited the flagship Hapjeong store and spoke directly with the Olive Young team to uncover the strategy behind this bold move.
❶ Point of View | Why In-Store Beauty Experiences?
Olive Young used to be known for its iconic line:
“Let us know if you need anything~”
This reflected its discovery-based shopping philosophy—products were meant to be browsed, not pushed. But today, the tone has changed.
Now, Olive Young offers personalized diagnostics and product recommendations.
Devices like Pick Your Color (for personal color analysis) and ScanScan (for skin diagnostics) are being installed at key stores in Seoul, Busan, Seongnam, and more. The company is aiming to roll out this setup across 100+ mid-to-large stores nationwide.
※ This isn’t just a marketing campaign—it’s a structural overhaul of its offline retail strategy.