Supply Chain Strategy Briefing
STREAMLINE: Why Olive Young Is Doubling Down on In-Store Beauty Experiences
(May 22, 2025)
"Did you know Olive Young now measures your skin age?"
Korea’s No.1 beauty retailer is transforming more than 100 of its stores into personal beauty consulting spaces. This isn’t just about cosmetics anymore—it’s about diagnostics, trust, and data-driven beauty. We visited the flagship Hapjeong store and spoke directly with the Olive Young team to uncover the strategy behind this bold move.