South Korea's parcel delivery market has entered an era of duopoly. As of 2025, Coupang and CJ Logistics control more than 65% of total market share—marking a shift from competition over speed to a battle over strategy and structural efficiency. While Coupang (37.6%) leads with its exclusive ecosystem and logistics infrastructure, CJ Logistics (27.6%) is pushing back through nationwide reach and strategic partnerships. What about the others? Lotte Global Logistics (10.3%) and Hanjin (9.7%) now face an existential challenge. This report analyzes how these second-tier players are fighting to survive—through 7-day delivery, platform alliances, and long-term logistics competitiveness.
❶ Point of View | Coupang and CJ are Winning. Who's Left?
The delivery market is no longer a level playing field. The rise of Coupang’s in-house logistics and the expansion of CJ’s e-commerce alliances have reshaped industry dynamics. Lotte and Hanjin must now find their place in a high-stakes game dominated by scale, integration, and strategy.
❷ Inside the Move | How Hanjin and Lotte are Responding
Hanjin launched a pilot 7-day delivery service in major cities starting April 27, 2025.
Lotte Global Logistics plans to test weekend deliveries in Seoul and Gyeonggi in June, based on negotiations with labor unions.
Both face a vicious cycle of low initial volumes → driver reluctance → delivery delays → revenue loss.